Axway Track & Trace for Diversion Detection

Channel diversion occurs when a product is sold through an unauthorised “grey market” sales channel without the manufacturer being directly aware of this. This kind of product diversion — whether it be medical devices, pharmaceuticals, high-tech equipment or shampoo — puts your organisation’s brand and profit margins at risk. It increases customer service costs, demand volatility and exposure to counterfeits. What’s more, if your products are mislabelled or tampered with, it jeopardises public safety. 

While your channel partners have a clear responsibility to adhere to the terms and conditions of your partner programmes, you are ultimately left with the burden of enforcing them.
 
Axway Track & Trace provides powerful, business logistics management capabilities that can help you quickly detect product diversion, through a centralised framework for managing serialised product and channel information. It combines product lifecycle events from multiple sources, including distinct internal systems and channel partner sales data, to provide a single source of actionable intelligence for channel managers. Track & Trace can also be integrated into your order and customer management systems, so that managers can track channel performance against supply policies to quickly detect anomalies.
 
By associating serial numbers, product master data and distribution channel information throughout the product lifecycle, Track & Trace enables you to:
  • Maintain a permanent link between a product (bulk or individual) and the initial distribution channel partner purchase order,
  • Allow internal and external trusted parties to access product identification, location, status and event data at any point in the supply chain, 
  • Support field investigations, by providing remote query access to validate product identification and authorised sales channels using a serial number or a combination of criteria identifying the product, 
  • Ensure that incentive programme claims are valid by comparing them with your policies,
  • Define bespoke business rules, alerts, reports and dashboards to create a chain of evidence and help departments which are responsible for product security or brand protection to analyse information coming in from channel partners,
  • Enable your customer service department to quickly answer customer, partner or consumer questions about the guarantee, recall or destruction status of a product. 

You can deploy multiple Event Repositories at regional level to meet localised business objectives, and decentralise data storage and management of serialised events to reduce costs and risks. A central Event Repository can integrate the regional repositories to provide a global view of product lifecycle events across the company in support of regulatory compliance and other business objectives.